Lab: Developing ML Models for Sales Clustering & Classification

Uncover Segments and Predict Behaviors

Discover powerful new dimensions of your sales data through this practical workshop on clustering and classification techniques. Moving beyond forecasting, we'll leverage the same familiar dataset to segment our customer base and predict key behaviors, revealing insights hard to detect through traditional analysis. 

Experience how clustering algorithms discover natural groupings in the data, potentially revealing untapped market segments or product affinities. Then, build models that predict high-value outcomes. Through exploration, algorithm selection, and strategic feature engineering, we'll develop models that transform raw sales data into actionable business intelligence. 

By validating and evaluating approaches, we'll gain firsthand experience with the model development process that powers modern analytics. Perfect for professionals who want to understand the full spectrum of machine learning applications in sales before implementing similar solutions in their organizations.

• Outline
• Exploring options
• Choosing an algorithm
• Feature engineering
• Development, validation and testing
• Evaluation

• Format
• This session is hands-on. Attendees work on their laptops

• Level
• Intermediate

• Prerequisite Knowledge
• Machine Learning Algorithms & Evaluation

• Learning Outcomes
• Experience developing machine learning clustering and classification models